JS Diamonds Inc. operates exclusively from its registered office in New York City, USA. We have no branches or affiliated offices in any other location. Any claims to the contrary are unauthorized.

Book a Consultation — Speak with our experts. Schedule Now

Js Diamonds Logo
CALL US
enquire now

Sell Your Gold with Confidence

Fair, transparent evaluations backed by nearly a decade of industry expertise, ensuring you receive accurate valuations and a process built on trust and integrity.

BOOK A CONSULTATION

Sell Your Gold Today

With 10+ years of industry experience and 2,500+ retail accounts nationwide, JS Diamonds delivers accurate, transparent, and stress-free appraisals. Based in New York City, we evaluate everything from loose diamonds and gold bars to engagement rings, heirloom pieces & watches.

Our virtual consultations let you connect from anywhere while still receiving the trusted expertise we're known for in NYC’s diamond district.

Looking to sell your gold with confidence?
Book a private consultation today

Our Seamless Process

Share Your Item Details

Send us clear photos and any relevant documents or certificates. These details help our experts accurately and efficiently assess your piece’s authenticity, quality, and value.

Book An Appointment

Choose a convenient date and time to meet our team in person at our NYC office. No pressure and no obligation, just an expert evaluation.

Receive The Best Offer

Our experts assess your items in person and present a transparent, competitive offer with no hidden fees or obligations.

Get Paid On The Spot

Once you accept the offer, receive immediate payment through a secure bank transfer — fast, safe, and hassle-free.

GET AN OFFER

What We Buy

We buy gold in all forms with fair pricing, secure transactions, and a process built on trust.


Gold jewelry (broken, outdated, or unworn)

Gold coins & bars

Scrap gold & dental gold

All karats & weights accepted

Heirloom Pieces

Why Sell To JS Diamonds Inc.

Rooted in New Yorks’ Diamond District, we provide a transparent, discreet and expert-led experience for those looking to sell diamonds, gold, fine silver jewelry and watches.

10+ YEARS OF EXPERIENCE

In the diamond trade since 2010, serving clients.

HONEST VALUATIONS

Fair, accurate offers backed by market insight.

SMOOTH SELLING PROCESS

Quick, simple steps from start to payout.

DISCREET SUPPORT

Your privacy handled with care and professionalism.

Looking To Sell?

Rooted in New York’s diamond district, we provide a discreet, transparent, and expert-led experience for those looking to sell diamonds, gold, and fine jewelry.
BOOK A CONSULTATION

JS DIAMONDS INC – Sell Gold In NYC

“NYC’s trusted gold & diamond buyer since 2010. Located in Manhattan’s Diamond District, JS Diamonds Inc. pays cash on the spot for gold, diamonds, engagement rings, wedding bands, fine jewelry & luxury watches. Walk in or book a free consultation — our certified experts evaluate your piece immediately, with no pressure and no obligation. We accept all karats of gold, GIA-certified diamonds, estate jewelry, and luxury timepieces. Same visit. Instant payment. Complete transparency. 📍 580 5th Ave Suite 523 · Mon–Fri 10AM–6PM”
PHONE NUMBER

+1-551-200-3568

EMAIL

info@jsdiamondsinc.com

ADDRESS

580 5th Ave #523, New York,
NY 10036, United States

Customer Testimonials

Reviews That Speak for Themselves

Google Reviews
5.0
Based on 24 reviews
A
Alexavier J
Verified Google Review

Working with Sal was a great experience. He offered us more than the value. Very helpful.

G
George T
Verified Google Review

We had a really good and honest experience with JS Diamonds! Totally recommend them!

R
R Lev
Verified Google Review

I had an excellent experience dealing with J.S. Diamonds. The entire process was straightforward and easy. Communication was clear and prompt throughout. Most importantly, I felt I could trust them completely, and they offered the fairest pricing I found after doing my research. I highly recommend J.S. Diamonds. Great service all around.

D
Daphne BazCoca
Verified Google Review

SIMPLY FANTASTIC! Sal & Jessica (and Lola!) provided the best customer service. In addition to being extremely knowledgeable about the market and the business they conduct, this outstanding team were more than fair when it came to buying the items I brought with me! They took the time to explain to me in a very easy, friendly way how they test for certain materials/metals, the market value of such metals, and pretty much everything I needed to know. I HIGHLY RECOMMEND you come and visit their business right in the heart of Rockefeller Center!

M
Maria
Verified Google Review

Great service. The team is great, excellent customer service. High quality jewelry, great prices. Open to good negotiations. I would 100% recommend visiting them. I scheduled an appointment with them, and as soon as I got there I was taken care of. All the staff is very friendly. Regarding location, amazing building and office in great condition.

C
Carol Robison
Verified Google Review

They patiently evaluated the gold and diamonds that I sold to them and paid more than a fair market price. I highly recommend making an appointment with JS Diamonds first.

S
Sarina
Verified Google Review

Had a great experience selling with JS Diamonds! They were extremely knowledgeable and fair. It was a very easy process with them. Would absolutely recommend!

B
Brandon Saunders
Verified Google Review

First time I met Sal and the staff they were super friendly! Gave me great information and an even better price for my chain. 100% recommend and I WILL BE BACK AS A CUSTOMER!!

V
Vicki Ash
Verified Google Review

Friendly. Wonderful service and got the design spot on — exactly what I wanted.

J
Juanita Mcleod
Verified Google Review

I had an excellent experience with JS DIAMONDS Inc. Sal, Jessica, and the rest of the team were respectful, professional, and made us feel completely comfortable throughout the entire process. Their attention to detail and outstanding customer service truly exceeded our expectations. We're looking forward to doing business with them again in the future and will absolutely recommend JS Diamond's Inc. to other people and businesses we know. Thank you so much for a wonderful experience.

Gold FAQs

How can I sell gold through JS Diamonds Inc.?
Selling gold is a simple process where you can visit the showroom or book an appointment online. The gold items are carefully evaluated for purity using professional testing methods. Once the purity and weight are confirmed, a cash value offer is made based on current market rates. The process is designed to be transparent and efficient, ensuring customers receive fair value for their gold.
Can I sell vintage or personalized gold items?
Yes, vintage jewelry and personalized gold items are welcome. Every gold piece, regardless of design or age, is valued based on its gold content and purity. The sentimental or customized nature of the item does not affect the valuation process, which focuses solely on the intrinsic gold value.
Is there a credit check or lengthy paperwork involved?
No credit checks are required to sell gold. The only documentation needed is a valid identification proof for compliance purposes. The selling process involves minimal paperwork, ensuring a quick and hassle-free experience for individuals looking to sell gold without unnecessary formalities.
What ensures a fair and transparent price when selling gold?
Gold pricing is determined by real-time market rates, which are updated daily. The evaluation process includes purity testing in front of the customer, and the final offer is explained in detail to maintain complete transparency. This approach ensures that sellers receive the correct value for their gold based on its weight and purity.
Does JS Diamonds Inc. offer virtual or remote selling options?
No, JS Diamonds does not provide virtual or remote selling options, however you can share images of your gold online for an initial quotation, but the final sale happens in-store for full transparency.
How much will I get for my gold in NYC?
Gold offers are calculated based on the current spot price of gold, your item's karat purity (10K, 14K, 18K, 22K, or 24K), and the total weight in grams. We use live market rates and disclose all calculations transparently before you decide.
What types of gold does JS Diamonds buy?
We buy gold in all forms: gold jewellery (worn, broken, or unworn), gold coins and bars, scrap gold, dental gold, heirloom pieces, and estate gold. All karats and weights are accepted.
How quickly is payment made for gold?
Payment is made immediately on the spot — in the same appointment as the evaluation. We pay via secure bank transfer or cash. There are no delays, no cheques in the mail, and no hidden fees deducted from your offer.
Will I get a better price at JS Diamonds than at a pawn shop or gold kiosk?
Typically yes. Mall kiosks and pawn shops operate on high margins. JS Diamonds is a specialist buyer who pays closer to actual melt value because we work directly with wholesale markets. We also provide a full breakdown of our calculation so you can verify the offer independently.
Does JS Diamonds buy gold coins and bullion?
Yes. We purchase gold coins including American Eagles, Krugerrands, Maple Leafs, and other sovereign mint coins. We also buy gold bars and bullion at competitive rates based on current spot pricing. PCGS-graded coins may receive premium over melt value.
Can I sell broken or tangled gold jewellery?
Absolutely. Condition does not affect the gold melt value — a broken bracelet and a perfect one yield the same gold price per gram at the same karat. Bring any gold pieces regardless of condition, and we will evaluate and pay based on purity and weight.
Where is JS Diamonds located in NYC?
Our office is at 580 5th Avenue, Suite 523, New York, NY 10036 — steps from Rockefeller Center in Midtown Manhattan. We are accessible by subway (B/D/F/M at 47–50 St–Rockefeller Ctr, 1/2/3 at 50th St), walking distance from Times Square and the Diamond District on 47th Street.

Sell Your Gold

Selling your gold has never been easier with JS Diamonds. Whether you have gold coins, bangles, chains, rings, or even scrap gold, we buy it all at market-driven prices. Our experts evaluate your gold based on purity (karat), weight, and current gold rates to ensure you receive maximum value. We provide complete transparency at every step — no hidden charges, no delays, and no lowball offers. Unlike pawn shops or unreliable buyers, JS Diamonds offers instant payments and a professional, trustworthy experience. From 22K gold ornaments to 24K gold coins, we purchase a wide variety of gold in any condition. If you’re looking to sell gold jewelry for cash, unlock the value of unused pieces, or liquidate investments, our team is here to make the process smooth and stress-free. With over 10 years of experience at Manhattan's 5th Avenue Diamond District, JS Diamonds has become NYC's trusted name for selling gold, diamonds, and fine jewelry.